COMMUNITY ORGANIZATIONS & BUSINESSES PREPARE FOR THE ARBOR DAY CELEBRATION IN THE WOODLANDS

Arbor Day SponsorsThe Woodlands Development Company (TWDC), a wholly-owned subsidiary of The Howard Hughes Corporation® (NYSE:HHC), The Woodlands Convention & Visitors Bureau, Repsol, The Woodlands Township and The Brickman Group, Ltd. have stepped up as sponsors for the annual Arbor Day Celebration on Saturday, January 18, 2014 from 10 am – 2 pm in the award-winning Rob Fleming Park in The Woodlands’ Village of Creekside Park. Repsol, an integrated global oil and gas company with U.S. headquarters in The Woodlands, is the newest event sponsor. The Arbor Day Celebration will kick off the 40th anniversary year of The Woodlands which officially opened on October 19, 1974.

Since 1977, The Woodlands Development Company and its sponsors have given away approximately 1.9 million tree seedlings at Arbor Day.  For the second year, The Woodlands Township will donate an additional 91,000 tree seedlings to be distributed at the event in an effort to reforest The Woodlands due to the 2011 historic drought. This brings the total amount of tree seedlings to be handed out to 121,000 this year.

Eight different varieties of tree seedlings will be available free, continuing a 38-year tradition that began in 1977. The selections of trees include Eastern Redbud, Flowering Dogwood, Loblolly Pine, River Birch, Southern Wax Myrtle, Sweetbay Magnolia, Shumard Oak and Water Oak. In addition to receiving free tree seedlings, guests may register at the event to win one of five, seven-gallon native trees.  The drawings will take place hourly. You must be present to win.

“Through the years, the developer and sponsors have given away over one million tree seedlings to help perpetuate the forested environment at the Arbor Day celebration,” said Susan Vreeland-Wendt, Director of Marketing for TWDC. “We are grateful to all of the sponsors who make this a wonderful, free community event.  We invite residents of the community and guests to come out and enjoy the Arbor Day festivities and receive new tree seedlings.”

Residents are encouraged to collect their free tree seedlings at Arbor Day and plant them on their property, in community open space reserves and forest preserves.

Lovable mascot of The Woodlands, Puffy Pine Cone®, will also celebrate his birthday, beginning  at 1pm with free birthday cupcakes and a visit with his mascot friends including Bridgeland Bill from The Woodlands’ sister community, Bridgeland. Bridgeland is also a wholly-owned subsidiary of The Howard Hughes Corporation.

Free giant inflatable rides and rock walls, pony rides, petting zoo and face painting will entertain the crowd. Concessions will also be sold at the event (cash only). Musical entertainment will be provided by local youth.

Photo Caption:  Sponsors of the annual Arbor Day Celebration in The Woodlands, set for Saturday, January 18 from 10 am – 2 pm at Rob Fleming Park in the Village of Creekside Park include (left to right):  Nick Wolda, The Woodlands Convention & Visitors Bureau; Susan Vreeland-Wendt, The Woodlands Development Company; Jan Sieving and Kimberly Berriochoa with Repsol; and John Koehler with Brickman. All the sponsors are holding toy replicas of Puffy Pine Cone®, lovable mascot of The Woodlands, who celebrates his birthday at the Arbor Day Celebration.

About The Woodlands®

The Woodlands is a 28,000-acre master planned community located 27 miles north of downtown Houston. Throughout its 40-year history, The Woodlands has led the way among master planned communities that practice environmental preservation. It is home to more than 107,000 people, and more than 50,000 people work in the community. The Woodlands is ranked the #1 Top-Selling Master Planned Community in Texas and #3 in the U.S. by RCLCO, based on 2012 new home sales. For more information, visit www.thewoodlands.com.

About The Howard Hughes Corporation®

The Howard Hughes Corporation owns, manages and develops commercial, residential and mixed-use real estate throughout the U.S. Our properties include master planned communities, operating properties, development opportunities and other unique assets spanning 16 states from New York to Hawai‘i. The Howard Hughes Corporation is traded on the New York Stock Exchange as HHC and is headquartered in Dallas, TX. For additional information about HHC, visit www.howardhughes.com.

Safe Harbor Statement

Statements made in this press release that are not historical facts, including statements accompanied by words such as “will,” “believe,” “expect,” “enables,” “realize”, “plan,” “intend,” “transform” and other words of similar expression, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s expectations, estimates, assumptions, and projections as of the date of this release and are not guarantees of future performance. Actual results may differ materially from those expressed or implied in these statements. Factors that could cause actual results to differ materially are set forth as risk factors in The Howard Hughes Corporation’s filings with the Securities and Exchange Commission, including its Quarterly and Annual Reports. The Howard Hughes Corporation cautions you not to place undue reliance on the forward-looking statements contained in this release. The Howard Hughes Corporation does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release.

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